You Can’t Engineer Disruption

By Bill Weber and Kevin Arne

In a recent blog post, titled The Fallacy of ‘Disruptive Innovation’” on The Wall Street Journal’s website, Karl Ulrich, vice dean of innovation at Wharton, decried the improper use of the term ‘disruptive innovation’ as a buzzword for entrepreneurs.

He’s absolutely right: disruptive innovation is rare, but everyone claims they are in the midst of making it happen.  Why the disconnect?  Are entrepreneurs simply spouting buzzwords to attract investors, or do they have a fundamental misunderstanding of disruption?  We think the latter, and here’s why . . .  Continue reading “You Can’t Engineer Disruption” »

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