An iP2Biz Opportunity Assessment provides you with an independent, objective analysis of an innovation opportunity. iP2Biz examines, at a high level, the intersection of the idea with relevant technologies, industries and markets, dramatically reducing the uncertainty surrounding the idea and allowing you to make decisions about whether to invest further. The primary goal of an Opportunity Assessment is to rapidly hone in on the innovation ideas with the best chance of commercialization while—at the same time—discarding ideas that show little promise.
An Opportunity Assessment takes 30-40 days and requires minimal time from your team, typically two hours total. The output is a 40-50 page report describing the technology behind the idea, its intersection with existing and new markets, the competitive landscape, the intellectual property landscape, additional research tailored to the needs of the project, and, most importantly, conclusions and recommendations about the direction you should take.
In general, we perform Opportunity Assessments in two areas:
to determine if a defined technology or market space is an attractive target for client innovation; or
to determine if a start-up or other small company appears to have a market approach or technology that could be leveraged by our client.
By way of example, we have recently concluded Opportunity Assessments addressing the following topics:
A client with interests in the automotive sensor industry asked iP2Biz to determine if they should attempt to participate in the rapid growth of the CMOS sensor market.
A client with interests in the healthcare industry asked iP2Biz to make recommendations regarding leading technologies in the accelerated orthodontics market.
A client with interests in the home heating industry asked iP2Biz to make recommendations regarding their possible entry into the Smart Connected Home market.
A client with an interesting industrial by-product asked iP2Biz to identify markets in which they might be able to sell the product.
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